DIGITAL SOP 233: How to launch TikTok sales conversion campaign

How to launch TikTok sales conversion campaign

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~10 – 20 minutes 

Goal: Create a new TikTok sales conversion campaign for your website. 

Ideal Outcome: High sales conversion from your website and your new TikTok sales conversion campaign.

Prerequisites or requirements: You will need to have a TikTok Ads Manager account before creating a TikTok sales conversion campaign for your website. Refer directly to the Environment setup before launching the campaign. 

Why this is important: TikTok has been one of the world’s most downloaded apps in recent years. It is an effective way to engage with a wider audience (more than 150 countries). TikTok has a variety of ad formats and templates for you to choose from and increase your conversion rate and therefore, sales. 

Where this is done: In TikTok Ads Manager. 

When this is done: Whenever you want to launch a TikTok sales conversion campaign for your website. 

Who does this: The business owner/manager or the person/agency digital marketer.

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