Last Updated / Reviewed: March 25th, 2024
Execution Time: ~10 – 20 minutes
Goal: Create a new TikTok lead generation campaign.
Ideal Outcome: Generate new leads to your business from TikTok lead generation campaigns.
Prerequisites or requirements: You will need to have a TikTok Ads Manager account before creating a TikTok campaign. Refer to SOP 229 (web version): How to set up a TikTok Ads Manager account if you do not have one.
Why this is important: TikTok has been one of the world’s most downloaded apps in recent years. It is an effective way to engage with a wider audience (more than 150 countries). TikTok has a variety of ad formats and templates for you to choose from and increase your number in lead generation.
Where this is done: In TikTok Ads Manager.
When this is done: Whenever you want to launch a TikTok lead generation campaign.
Who does this: The business owner/manager or the person/agency digital marketer.
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