DIGITAL SOP 230: How to set up a TikTok spark ad

How to set up a TikTok Spark Ads 

Last Updated / Reviewed: Jan 20th, 2023

Execution Time: ~10 – 20 minutes 

Goal: Create new TikTok Spark Ads.

Ideal Outcome: You successfully gain access to manage your TikTok Spark Ads.

Prerequisites or requirements: You will need to have a TikTok Ads Manager account before creating a TikTok Spark Ads. Refer to SOP 229 (web version): How to set up a TikTok Ads Manager account if you do not have one. You will also need to download the TikTok app to copy a video code from your mobile phone to enable ad authorization. 

Why this is important: TikTok Spark Ads lets you enhance your best-performing organic content, making them ideal for companies to simply figure out their ad budget. This is one of the most effective advertising tactics. This type of advertisement is used by marketers to scale user-generated content (UGC) and control original content. During the brand discovery process, it encourages more reach and engagement.

Where this is done: In TikTok Ads Manager and TikTok app. 

When this is done: Whenever you need to set up a TikTok Spark Ads.

Who does this: The business owner/manager or the person/agency digital marketer.

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