Last Updated / Reviewed: Jan 27th, 2023
Execution Time: ~5-14 Days
Goal: To propose a TikTok ads campaign strategy for the client to help them achieve their business goals.
Ideal Outcome: The client approves the strategy before the performance team executes the campaign.
Prerequisites or requirements: You should have completed the kickoff call with the client and understand their business.
Why this is important: To make sure both the client and the performance team are aligned on the TikTok ads campaign execution and to avoid future misunderstandings.
Where this is done: Google Slide.
When this is done: After the kickoff call with the client.
Who does this: The account manager or performance team lead.
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