Last Updated / Reviewed: May 13th, 2023
Execution Time: ~1-2h
Goal: To launch a sales campaign on both Facebook and Instagram.
Ideal Outcome: Your sales campaign runs on both Facebook and Instagram.
Prerequisites or Requirements:
- You need a Meta Ads Account and a Business Page. If you don’t have one, you can follow SOP010 – Create a Facebook Ads Account using Business Manager.
- You need to have the Meta pixel on your website if your performance goal is to maximize the number of conversions which takes place at your website. Skip to ‘Performance goal’ to know more. To install Meta pixel, you can follow SOP 005 (or SOP 068 if you’re using Shopify).
Why this is important: A sales campaign advertisement on both Facebook and Instagram could increase revenue and brand awareness.
Where this is done: In Meta Ads Manager.
When this is done: Every time you wish to advertise a sales campaign on Facebook and Instagram.
Who does this: The person responsible for Paid Advertising.
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