Last Updated / Reviewed: Feb 15th, 2023
Execution Time: ~10 – 20 minutes
Goal: To determine the right bid strategy and optimize the cost and performance of your shopping campaign.
Ideal Outcome: The key is to find the best bidding strategy for your business and continually monitor and adjust it as necessary to achieve the best possible results.
Prerequisites or requirements: You must have a Google Merchant Center and Google Ads account to set up your bid strategy. Refer directly to Environment setup for the next steps if you are new to this.
Why this is important: Bidding strategies are crucial to efficiently spend money based on your selling products and your available capital. Bidding too low can mean your ads are not delivered, and bidding too high can be a losing business model. When you have all the different campaigns prepared, the optimal bidding strategy will help you achieve your objective campaign goal with the maximum result while staying cost-effective.
Where this is done: In Google Ads.
When this is done: Whenever you launch a Google shopping ads campaign.
Who does this: Digital marketers or advertising professionals who are experienced in using the Google Ads platform.
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