DIGITAL SOP 210: How to include Questions and Answers in your Google Business Profile

Last Updated / Reviewed: Jan 4th, 2023

Execution Time: ~ 30 minutes

Goal: To add Q&A to your Google Business Profile.

Ideal Outcome: Add A&A section on your Google Business Profile so customers can ask questions about your business.

Prerequisites or requirements: You need to have a Google Business Profile account already set up for this business. If you don’t have one, you can follow SOP 100: Set up a new Google Business Profile account. If a Google Business Profile account already exists, you need to have access to manage it. If access is prohibited, you may provide SOP: How to manage user access for Google Business Profile to the business owner.

Why this is important: Listing FAQs in your Google Business Profile is one of the elements of local SEO. It allows businesses with physical presence to acquire new customers through Google.

Where this is done: In Google Business Profile.

When this is done: The listing of FAQs and answers will be done once and will only need to be reviewed if there are changes to your business (e.g., changes to opening hours, new services or products, etc.).

Who does this: The b