Last Updated / Reviewed: Dec 15th, 2022
Execution Time: 30 minutes – 1.5 hours
Goal: Create and optimize a Google Business Profile post.
Ideal Outcome: Your optimized Google Business Profile post contains all the information necessary for potential customers to find you through search engines.
Prerequisites or requirements: You need to have a Google Business Profile account already set up and verified for this business. If you don’t have one already, you can follow SOP 100: Set up a new Google Business Profile account to do that. If a Google Business Profile account already exists, you need to have access to manage it.
Why this is important: An optimized Google Business Profile post is a fundamental element of local SEO strategy in order to drive more leads and sales.
Where this is done: In Google Business Profile Manager.
When this is done: Whenever there are new posts to update (e.g., new updates, offers, descriptions, photos, etc.).
Who does this: The business owner or marketing manager who has Manager access to the Google Business Profile.
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