DIGITAL SOP 207: How To Transfer Ownership of a Google Business Profile

Last Updated / Reviewed: Dec 15th, 2022

Execution Time: 10 minutes

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Goal: Transfer Google Business Profile ownership to clients or business owners.

Ideal Outcome: You successfully transfer the business account on Google Business Profile to your clients or business owners.

Prerequisites or Requirements: You will need a Google Business Profile that is already set up and verified. Please refer to SOP 100: Set Up A New Google Business Profile account, if you have not done so.

Why this is important: A transfer of ownership is crucial for your clients or business owners to take full control of the profile. For instance, the owner of the Google Business Profile is the only one who can delete the account, which supersedes a manager role.

Where this is done: In Google Business Profile.

When this is done: After you’ve set up and verified the Google Business Profile.

Who does this: Agency owner/ marketing manager/ freelance marketer.

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