DIGITAL SOP 182: Establish an email outreach initiative

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~30 Mins

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Goal: Create a campaign on Apollo to bulk send your outreach emails to potential customers.

Ideal Outcome: Successfully send your outreach emails to a list of prospects for your business.

Prerequisites or requirements: You need to have an Apollo account (free to sign up).

Why this is important: Using an outreach tool will help you track and manage the outreach emails you send more easily.

Where this is done: Apollo.

When this is done: After you’ve crafted your outreach email,

Who does this: Outreach specialist, PR/marketing consultant, or any person responsible for outreach strategy for your business.

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