DIGITAL SOP 179: Construct an email outreach roster

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~30 Mins

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Goal: Quickly build a list of contacts to outreach.

Ideal Outcome: Successfully build a list of contacts for outreach and marketing for your business.

Prerequisites or Requirements: You need to have an Apollo account (free to sign up).

Why this is important: To help get your message in front of relevant people — customers, journalists, and founders in hopes of growing your business.

Where this is done: Apollo.

When this is done: After you’ve identified your customer persona/avatar.

Who does this: Outreach specialist, PR/marketing consultant, or any person responsible for outreach strategy for your business.

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