DIGITAL SOP 176: Establish email automation for a lead magnet

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~5-10 Mins

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Goal: Automate the delivery of your lead magnet when someone signs up for it.

Ideal Outcome: Successfully set up an automated email to send a lead magnet to your audience via Mailchimp.

Prerequisites or requirements: You need to have a paid Mailchimp (Essentials, standard or premium) account.

Why this is important: An automated email workflow for delivering a lead magnet saves you time and effort while growing your email list.

Where this is done: Mailchimp.

When this is done: After you’ve created a lead magnet for your audience.

Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.

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