Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5-10 Mins
Goal: Set up a landing page that helps you gain potential customers by offering them a lead magnet in exchange for their email address.
Ideal Outcome: Successfully set up a landing page on Mailchimp that can help you generate leads with a lead magnet.
Prerequisites or requirements: A Mailchimp account.
Why this is important: A lead magnet landing page helps to drive brand awareness, promote your company and attract more customers by giving visitors a branded resource they can use.
Where this is done: Mailchimp.
When this is done: After you’ve created a lead magnet that’s relevant to your audience.
Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
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