Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5-10 Mins
Goal: Create a high perceived value lead magnet to attract your audience.
Ideal Outcome: A concrete plan on the type of lead magnet you are creating for your customers.
Prerequisites or requirements: None.
Why this is important: Lead magnets are free content and tools of any kind that you can offer to someone in exchange for their email. They are one of the best ways to generate leads in hopes of nurturing them to become a customer in the future.
Where this is done: Google Docs.
When this is done: When you want to optimize top of the funnel conversion.
Who does this: Marketing Manager, marketing consultant, or any person responsible for content marketing strategy for your business.
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