Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5-10 Mins
Goal: Create a conversion funnel report in Google Analytics 4
Ideal Outcome: Create a report that visualizes the checkout funnel of an eCommerce store.
Prerequisites or requirements: You need to have an active Google Analytics 4 account. Ideally your GA4 account has been collecting data for a few months.
Why this is important: GA4 provides a lot of insightful reports about your audience. Use the conversion funnel report to find out where the “leak” is in your funnel and optimize it.
Where this is done: Google Analytics 4.
When this is done: After you’ve set up Google Analytics 4 on your site.
Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
This content is reserved for our subscribers.
Discover our subscription offers !
Already a subscriber? I'm logging in