Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5-10 Mins
Goal: Create a traffic acquisition channels report in Google Analytics 4.
Ideal Outcome: Create a report that tells you the major different traffic channels for your site.
Prerequisites or requirements: You need to have an active Google Analytics 4 account.
Why this is important: GA4 provides a lot of insightful reports about your audience. Use the traffic acquisition channels report to understand the performance of your top pages and which acquisition channels they come from.
Where this is done: Google Analytics 4.
When this is done: After you’ve set up Google Analytics 4 on your site.
Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
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