Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5-10 Mins
Goal: Create a user segment report in Google Analytics 4.
Ideal Outcome: Create a product sales report segmented by different user demographics (e.g. US and Non-US customers).
Prerequisites or requirements: You need to have an active Google Analytics 4 account. Ideally your GA4 account has been collecting data for a few months.
Why this is important: GA4 provides a lot of insightful reports about your audience. Use the user segment report to understand what type of users generate the most revenue for your business.
Where this is done: Google Analytics 4.
When this is done: After you’ve set up Google Analytics 4 on your site.
Who does this: Marketing Manager, marketing consultant, or any person responsible for web analytics for your site.
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