Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5 Mins
Goal: Create a new tracking event when a user visits a key page on your website.
Ideal Outcome: Successfully create a custom event when a user visits a key page on your website (e.g. checkout page).
Prerequisites or requirements: You need to have an existing Google Analytics 4 account.
Why this is important: Tracking how users interact with your site gives you insights about their behaviors which allows you to create reports and funnel analysis to improve your business.
Where this is done: Google Analytics 4.
When this is done: After you’ve set up Google Analytics 4 on your site and have generated traffic for a period of time.
Who does this: The marketing manager, business owner or the person responsible for managing web analytics
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