Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5 Mins
Goal: Successfully track lead sign ups in Google Analytics 4.
Ideal Outcome: Starts tracking leads sign up on the conversion report in Google Analytics 4.
Prerequisites or requirements: You need to have an existing Google Analytics 4 account. If you don’t have one, follow the SOP here and create one.
Why this is important: Set up lead generation tracking on Google Analytics so you can track leads generated from your blog, landing page, or any of your lead generation campaigns.
Where this is done: Google Analytics.
When this is done: After you’ve set up a lead generation page on your website.
Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
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