DIGITAL SOP 165: Connect Google Analytics 4 with Google Search Console

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~5 Mins

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Goal: Link Google Analytics 4 with Google Search Console.

Ideal Outcome: You are able to see Google Search Console data inside Google Analytics.

Prerequisites or requirements: You need to set up Google Search Console on your site and make sure you have edit permissions for both Google Search Console and your Google Analytics 4 account.

Why this is important: The integration with Search Console lets you analyze organic search related to your site. You can, for example, see where your site is ranked in search results.

Where this is done: Google Analytics 4.

When this is done: After you’ve set up Google Search Console and Google Analytics 4  on your site.

Who does this: Marketing Manager, marketing consultant, or any person responsible for setting up analytics for your site.

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