Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5 Mins
Goal: Successfully add Google Analytics 4 to Squarespace.
Ideal Outcome: Google Analytics 4 is properly added without any technical issues.
Prerequisites or requirements: You need to have an existing Google Analytics 4 account. If you don’t have one, follow the SOP here and create one.
Why this is important: Google Analytics 4 is the next generation analytics platform by Google (replacing the legacy platform Universal Analytics). It’s privacy focused as well as better suited to track the customer journey across platforms and devices.
Where this is done: Google Analytics and Squarespace.
When this is done: In the early stage of marketing your business or a new product.
Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
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