Last Updated / Reviewed: March 25th, 2024
Execution Time: ~1 – 2 hours
Goal: Create a buyer persona based on real customer feedback and data.
Ideal Outcome: Successfully create a buyer persona that you can use for your marketing campaigns.
Prerequisites or requirements: You should have conducted customer interviews before you complete your buyer persona. If you haven’t done so already, follow SOP 160 on how to schedule and conduct customer interviews.
Why this is important: A well-designed persona based on real customer feedback and data reveals insight into how buyers buy and how you can reach this type of buyer.
Where this is done: Google slides and Google docs.
When this is done: In the early stage of marketing your business or a new product, and then reviewed at least once a year.
Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
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