Last Updated / Reviewed: March 25th, 2024
Execution Time: ~10 – 30 Mins
Goal: Conduct in-depth interviews with customers to understand their behaviors, challenges and why they buy your product/services.
Ideal Outcome: Gather all the crucial information about your customers in a Google Doc.
Prerequisites or requirements: None.
Why this is important: Conducting customer interviews allows you to speak to the people who actually buy your product. It’s a great way to find out what their biggest problems are and how you can solve them.
Where this is done: Google Doc, Email, and Calendly.
When this is done: In the early stage of marketing your business or product and then at least once a year.
Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
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