DIGITAL SOP 159: How to promote your business on Google Maps

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~10 – 30 Mins

Goal: Advertise your local business on Google Maps.

Ideal Outcome: Successfully create an ad campaign that will promote your local business on Google Maps.

Prerequisites or requirements: You need to set up a Google Business Profile. If you haven’t done so, please follow these SOPs

Why this is important: If you run a local business, ads on Maps make it easy for people to get to your location.

Where this is done: Google Ads Manager and Google Business Profile.

When this is done: In the early stage of marketing your business.

Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your local business.

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