Last Updated / Reviewed: March 25th, 2024
Execution Time: ~15 – 30 Mins
Goal: Research a list of keywords that are relevant to your local business and inform your local SEO strategy.
Ideal Outcome: A complete list of keywords that are relevant to the product or service you sell in locations you’re offering.
Prerequisites or requirements: You will need a Google Keyword Planner account. If you don’t have one, sign up for free here.
Why this is important: To understand what potential customers type into search engines like Google when looking for your business’ products or services so you can tailor your marketing strategy for them.
Where this is done: Google Keyword Planner.
When this is done: In the early stage of marketing your business.
Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your local business.
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