Last Updated / Reviewed: March 25th, 2024
Execution Time: ~15 – 30 Mins
Goal: Successfully set up a brand awareness campaign on Google.
Ideal Outcome: Successfully submit a brand awareness campaign for Google Ads team to review.
Prerequisites or requirements: You need a Google Ads account. If you don’t have one please follow SOP 014: Create a Google Ads account. Ideally you should have created creative banners for display ads. If you have not, refer to SOP 137: Create a Google Display Ads Creative Brief.
Why this is important: Google brand awareness campaign allows you to raise awareness and visibility of your product, service, or cause. This is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers.
Where this is done: Google Ads manager.
When this is done: In the early stage of marketing your business.
Who does this: Person responsible for media buying.
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