Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5 – 15 Mins
Goal: Create a process for naming Google Ads search campaigns.
Ideal Outcome: A consistent and coherent process for naming Google search campaigns and Ad groups.
Prerequisites or requirements: You should have performed keyword research and identified the structure for your Google Ads campaigns.
Why this is important: As you scale and create more campaigns, a coherent naming convention for your ad campaigns will help you navigate and manage campaigns more efficiently. It will also simplify the reporting and handover process in the future.
if you don’t have a system for naming your ad campaigns, it can become confusing. It will also help if you bring in external help. It also helps with reporting.
Where this is done: Google spreadsheet and Ads manager.
When this is done: Before you launch Google ad campaigns.
Who does this: The person responsible for media buying.
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