Last Updated / Reviewed: March 25th, 2024
Execution Time: ~15 – 30 Mins
Goal: To design a complete structure of how your Google Ad Account will look like for Search campaigns.
Ideal Outcome: You have a blueprint ready to implement on Google Ads Manager.
Prerequisites or requirements: Research the type of products or services your company (or your client) has, what are the campaign objective(s), the type of campaigns you plan on running, budget, and the type of target audience you’re working with. Getting this information prior will help you design the ad account structure more easily.
Why this is important: A well structured ad account will help you (and your colleagues) save time, navigate, scale, optimize and make reports for the ad account.
Where this is done: A piece of paper, notepad, Google Spreadsheet (template provided below) or Google Draw if you’re presenting to a client.
When this is done: During the campaign planning stage, before you set up any ad campaigns.
Who does this: Person responsible for media buying.
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