DIGITAL SOP 141: Onboard a customer for Google Ads

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~5-14 Days

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Goal: To onboard a client and get ready to run a Google Ads campaign.

Ideal Outcome: You and your team have access to resources, account access and approval needed to run Google ad campaigns for your client.

Prerequisites or requirements: You should have access to an active Google Ads account.

Why this is important:  To make sure clients’ goals and objectives are addressed so you can begin running ad campaigns as soon as possible.

Where this is done: Email, Google Ads Manager, Google Drive

When this is done: After you have acquired the signed contract from the client to kickstart the project.

Who does this: The marketing or account manager for the project.

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