Last Updated / Reviewed: March 25th, 2024
Execution Time: ~30mins -1 hour
Goal: To create a document with crystal-clear directions that any designer can understand.
Ideal Outcome: The designer will be able to produce killer ads on the first go.
Prerequisites or requirements: You should’ve had a strategy call with the client and completed the ad campaign brief.
Why this is important: By having a clear understanding of the business requirements and objectives, your designers will be able to deliver high-quality, relevant creatives for the ad campaigns.
Where this is done: Email, Google Docs.
When this is done: Every time you are promoting a new offer, or need to refresh your creatives.
Who does this: The account or project manager.
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