Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5 – 10 Mins
Goal: Successfully link your Google Ads and Google Analytics account.
Ideal Outcome: You will be able to see ad performance data in the Google Ads and Google Analytics as well as create advanced user segments and Audiences.
Prerequisites or requirements: You need to have edit/administrative access to both the Google Ads and Analytics account you want to link. Make sure they have the same Google (email) account and that you are logged in to both before you start this SOP.
Why this is important: By linking the data from Google Ads and Google Analytics, you will get a better overview of the entire customer journey from the moment they click on your ad to how they interact with your site thereafter.
Where this is done: Google Analytics.
When this is done: After you’ve set up Google Analytics and Google Ads account.
Who does this: The marketing manager, business owner or the person responsible for analytics.
This content is reserved for our subscribers.
Discover our subscription offers !
Already a subscriber? I'm logging in