Last Updated / Reviewed: March 25th, 2024
Execution Time: ~30 Mins – 1 Hour
Goal: Successfully set up a LinkedIn lead generation Campaign.
Ideal Outcome: You have a LinkedIn lead generation campaign up and running.
Prerequisites or requirements: You need to first create a lead generation form on LinkedIn.
If you have not created a lead generation form, please refer to SOP 131: Set up a LinkedIn lead generation form.
Why this is important: LinkedIn is a powerful lead generation platform that allows you target its members based on demographic and professional data. You will be able to grow your business by driving quality leads on LinkedIn.
Where this is done: LinkedIn Campaign Manager.
When this is done: After you’ve created a LinkedIn lead generation form.
Who does this: The person responsible for media buying.
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