DIGITAL SOP 131: Establish a Linkedin Lead Generation Form

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~30 mins

Goal: Successfully create a LinkedIn lead generation form for your ad campaign.

Ideal Outcome: You will have set up a new LinkedIn lead generation form ready to be used in your sponsored content or message ads.

Prerequisites or requirements: You need to have access to a LinkedIn ad account and your ad account needs to be associated with a LinkedIn Page.

If you don’t have either of these, refer to:

• SOP 126: Set up a Linkedin Company Page
• SOP 128: Create a Linkedin Ads account

Why this is important: A lead generation form is necessary if you want to run a LinkedIn ad campaign with an objective to collect leads. With the lead generation form you can collect quality leads from your ads with pre-filled forms.

Where this is done: LinkedIn campaign manager.

When this is done: Before you run a lead generation campaign.

Who does this: Person responsible for Media Buying.