Last Updated / Reviewed: 01/09/2024
Execution Time: 20-30 minutes
Goal: Create an automated report for your campaigns that you can share with your clients or team.
Ideal Outcome: Your team or your client will get a report containing the latest campaign data and results to analyze ad performance .
Prerequisites or requirements:
You need to have access to the Facebook Business Manager of the ad account you’re sending the report for. If you don’t have access, ask your client or your colleague to grant you access following SOP 062 (web version): Granting access to Facebook Business Manager.
Why this is important: An automated report will help you and your team analyze (and optimize) the current ad performance effectively.
Where this is done: Facebook Business and Ads Manager.
When this is done: After you have launched your campaign and have enough data on the reporting period.
Who does this: The person responsible for media buying or analytics.
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