Last Updated / Reviewed: March 25th, 2024
Execution Time: ~5-14 Days
Goal: To propose a campaign strategy for the client to help them achieve their business goals.
Ideal Outcome: The client approves the strategy before the performance team executes the campaign
Prerequisites or requirements: You should have completed the kickoff call with the client and understand their business.
Why this is important: To make sure both the client and the performance team are aligned on the campaign execution and to avoid future misunderstandings.
Where this is done: Google Slide.
When this is done: After the kickoff call with the client.
Who does this: The account manager or performance team lead.
This content is reserved for our subscribers.
Discover our subscription offers !
Already a subscriber? I'm logging in
