DIGITAL SOP 123: Generate proposal for client’s Facebook ad campaign strategy

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~5-14 Days

Goal: To propose a campaign strategy for the client to help them achieve their business goals.

Ideal Outcome: The client approves the strategy before the performance team executes the campaign

Prerequisites or requirements: You should have completed the kickoff call with the client and understand their business.

Why this is important: To make sure both the client and the performance team are aligned on the campaign execution and to avoid future misunderstandings.

Where this is done: Google Slide.

When this is done: After the kickoff call with the client.

Who does this: The account manager or performance team lead.