DIGITAL SOP 121: Master Checklist for Facebook Advertising Campaign

Last Updated / Reviewed: March 25th, 2024

Execution Time: 2-4 Weeks

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Goal: To provide or handoff a checklist to execute the entire Facebook ad campaign.

Ideal Outcome: You or your staff will be able to execute a Facebook ad campaign from start to finish.

Prerequisites or requirements: N/A

Why this is important: The master checklist provides an overview and serves as a reference point for business owner, account manager, and performance marketer while executing the ad campaign.

Where this is done: Email, Facebook Business and Ads Manager, Google Drive.

When this is done: This brief is to be referenced throughout the execution of the ad campaign.

Who does this: The business owner or account manager.

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