DIGITAL SOP 117: Granting access to Google Analytics

Last Updated / Reviewed: 01/24/2024

Execution Time: 5 min to grant/revoke access

Goal: To grant access to your Google Analytics property (website) to a new user (employee, contractor, agency).

Ideal Outcome: Your employee, contractor, or agency will have access and be able to collaborate on your Google Analytics account.

Prerequisites or requirements:

You will need admin access to a Google Analytics Account. If you have not created a Google Analytics account, you can refer to SOP 009 (web version) to add Google Analytics to a site.

Why this is important: Google Analytics allows you to grant access to other users so you can share your data with them, or give them access to create reports for your company. Granting access is the most secure way to share your site’s data without having to share your login details.

Where this is done: Google Analytics.

When this is done: Every time you want to grant, request, or revoke access to your Google Analytics property.

Who does this: The person responsible for managing access to your Google Analytics or web analytics.