DIGITAL SOP 111: Set up Snapchat Pixel on Your Website

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~10-20 minutes

Goal: To add the Snapchat pixel to your site.

Ideal Outcome: The Snapchat pixel is properly installed without any technical issues.

Prerequisites or requirements: You’ll need access to an active Snapchat Ad account. Also, you’ll need access to Google Tag Manager (GTM) that was set up on your website.If you don’t have a Snapchat Ad account, sign up here.

If you haven’t set up Google Tag Manager, refer to the following SOPs:

• Set up Google Tag Manager on Wordpress
• Set up Google Tag Manager on Shopify
• Set up Google Tag Manager on Squarespace

Why this is important: Snapchat Pixel allows you to drive direct response goals, such as driving leads, Subscriptions, or product sales.

Where this is done: In Google Tag Manager and Snapchat Ads Manager.

When this is done: Before you run any Snapchat advertising campaign on your website. You only need to do this once unless you’re running Snapchat ads on multiple websites.

Who does this: The person responsible for website management, analytics, or paid advertising.