Last Updated / Reviewed: March 25th, 2024
Execution Time: ~10-20 minutes
Goal: To add the TikTok tracking pixel to your site.
Ideal Outcome: The TikTok pixel is properly installed without any technical issues.
Prerequisites or requirements: You’ll need access to an active TikTok for Business account. Also, you’ll need access to Google Tag Manager (GTM) that was set up on your website.
If you don’t have a TikTok For Business account, sign up here.
If you haven’t set up Google Tag Manager, refer to the following SOPs:
- Set up Google Tag Manager on Wordpress
- Set up Google Tag Manager on Shopify
- Set up Google Tag Manager on Squarespace
Why this is important: The TikTok Pixel allows you to track visitors who come from your TikTok ad campaigns. You can also track website visitor actions, like ‘Pageviews’ or ‘Purchases’ and create audience segments to retarget them.
Where this is done: In Google Tag Manager and TikTok Ads Manager.
When this is done: Before you run any TikTok advertising campaign on your website. You only need to do this once unless you’re running TikTok ads on multiple websites.
Who does this: The person responsible for website management, analytics, or paid advertising.
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