DIGITAL SOP 108: Installing the LinkedIn pixel on your site

Last Updated / Reviewed: 01/09/2024

Execution Time: 5-10 minutes

Goal: To add the LinkedIn pixel on your site.

Ideal Outcome: The LinkedIn pixel is properly installed without any technical issues.

Prerequisites or requirements:

You’ll need access to an active LinkedIn Ad account. Also, you’ll need access to Google Tag Manager (GTM) that was set up on your website. If you don’t have a LinkedIn Ad account, sign up here. If you haven’t set up Google Tag Manager, refer to the following SOPs:

• SOP 004 (web version) to Set up Google Tag Manager on Wordpress
• SOP 065 (web version) to Set up Google Tag Manager on Shopify
• SOP 066 (web version) to Set up Google Tag Manager on Squarespace

Why this is important: The LinkedIn Pixel is essential if you want to use LinkedIn advertising features such as retargeting, conversion tracking, and identifying demographics for your website.

Where this is done: In Google Tag Manager and LinkedIn Campaign Manager.

When this is done: Before you run any LinkedIn advertising campaign on your website. You only need to do this once unless you’re running LinkedIn ads on multiple websites.

Who does this: The person responsible for website management, analytics, or paid advertising.