DIGITAL SOP 102: Set up and manage a Google My Business Organization account

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~10-20 minutes

Goal: Create a Google Business Profile organization account for your agency.

Ideal Outcome: You’re able to easily manage access to all of your clients’ Google Business Profile listings through a centralized account.

Prerequisites or requirements: N/A.

Why this is important: Agencies that work on Local SEO for clients, typically need to access dozens of different Google Business Profile accounts. Moreover, each of these businesses is typically managed by different team members. An organization account simplifies the process of managing access to clients’ Google Business Profile accounts for your agency and team.

Where this is done: In a Google Business Profile Organization account.

When this is done: The creation of the organization will only happen once. However, you’ll typically follow specific processes described in this SOP to request access to new Google Business Profile accounts, as well as to manage access to those accounts for your employees.

Who does this: The agency owner or manager.