Updated: March 25th, 2024
Execution Time: 15-30 minutes
Goal: To track your Pinterest Ads conversions from inside the platform.
Ideal Outcome: You are able to see how many conversions your Pinterest Ads campaigns brought you, and how much they are worth to you.
Prerequisites or requirements: Google Tag Manager needs to already be running on your website, if you haven’t already you can follow other SOPs available for Wordpress, Shopify, and Squarespace. You will also need a Pinterest Ads account.
Why this is important: Seeing how many conversions and how much revenue each ad is bringing you, allows you to start optimizing your campaigns for the best results.
Where this is done: In Google Tag Manager and Pinterest Ads Manager.
When this is done: Every time there is a new conversion or website that needs to be tracked inside Pinterest Ads Manager.
Who does this: The person responsible for, analytics, or paid advertising.
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