Last Updated / Reviewed: March 25th, 2024
Execution Time: ~1h
Goal: To reverse engineer your competitor’s SEO keyword strategy.
Ideal Outcome: You have a standardized audit that shows you what the pages, keywords and topics that your competitor is ranking for organically.
Prerequisites or requirements: None.
Why this is important: Your competitors might currently be ranking for high-value, high-volume keywords that you might be able to rank for yourself. This can also allow you to replicate strategies or content that are working well for competitors.
Where this is done: In Ahrefs and Google Sheets.
When this is done: When you start your business. After that, you should be monitoring your competitor’s moves at least every couple of months.
Who does this: The person responsible for SEO.
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