Last Updated / Reviewed: March 25th, 2024
Execution Time: ~2h
Goal: To reverse engineer your competitor’s email marketing strategy.
Ideal Outcome: You have a standardized audit that shows you what your competitor is doing (including the exact emails they send).
Prerequisites or requirements: None.
Why this is important: Your competitor (especially if he has been at the game for longer than you) might have optimized their email marketing strategy throughout time, and he might have strategies in place that you might want to apply yourself.
Where this is done: On your competitor’s website, and/or Mailcharts.
When this is done: As soon as possible, ideally when you start your business. After that, you should be monitoring your competitor’s moves at least every 2 months.
Who does this: The person responsible for email marketing.
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