Last Updated / Reviewed: March 25th, 2024
Execution Time: ~ 5 – 30 min
Goal: To select the right audience to use on your Facebook Ads’ Ad Sets.
Ideal Outcome: You’ve selected a solid targeting option for your Ad based on data that is available to you and that takes into account the other audiences you are targeting across your account.
Prerequisites or requirements: You need to have a Facebook Ads account, if you don’t have one yet, you can follow SOP 010. Depending on the audience you use you might need to have the Facebook Pixel running on your website and your conversions set up, if you don’t have the Facebook Pixel it yet, you can follow SOP 005 (or SOP 068 if you’re using Shopify), and SOP 017 to start tracking your conversions.
Why this is important: Your Ad Set’s audience can make or break your campaign.
Where this is done: On Facebook Ads Manager.
When this is done: Every time you are creating a new Ad Set.
Who does this: The person responsible for paid advertising.
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