Last Updated / Reviewed: March 25th, 2024
Execution Time: 3-4 hours/campaign
Goal: Establish a process to find link opportunities by reverse-engineering links to competing websites, and reach out to the respective site owners and/or editors.
Ideal Outcome: You’re able to consistently build high-quality, not spammy, contextual backlinks to your site without the need to create new content (guest posts, infographics, etc).
Prerequisites or requirements: You’ll need to be familiar with how to perform keyword research and possibly have a keyword strategy already. Check out SOP 011 to learn how to do that.
Why this is important: Link building is an essential element of SEO. If you want to rank for competitive queries, you will need to build links.
Where this is done: In your Chrome browser (using the Chrome extensions described in the SOP), in ahrefs, and in BuzzStream (optional but recommended).
When this is done: Whenever you want to build links to your site.
Who does this: The person in charge of SEO / link building for your site. You can also outsource some of these tasks to a virtual assistant or freelancer.
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