DIGITAL SOP 066: How to incorporate Google Tag Manager into a Squarespace site

Last Updated / Reviewed: March 25th, 2024

Execution Time:~5-10 minutes

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Goal: To add Google Tag Manager to a Squarespace site.

Ideal Outcome: Google Tag Manager is properly installed without any technical issues.

Prerequisites or requirements: This works for all Squarespace plans, except the “Personal” plan.

Why this is important: Google Tag Manager is a great tool to add and manage multiple pixels and tracking codes without needing to edit the code of a site.

Where this is done: In your Squarespace admin panel and Google Tag Manager.

When this is done: Only once—the first time you install Google Tag Manager.

Who does this: The person responsible for website management or analytics.

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