DIGITAL SOP 065: How to incorporate Google Tag Manager to a Shopify Store

Last Updated / Reviewed: March 25th, 2024

Execution Time: ~5-10 minutes

Goal: To add Google Tag Manager to a Shopify store.

Ideal Outcome: Google Tag Manager is properly installed without any technical issues.

Prerequisites or requirements: You need to have Google Analytics on your store. If you haven’t done it yet, you can follow SOP067 – How to add Google Analytics to a Shopify Store.

Why this is important: Google Tag Manager is a great tool to add and manage multiple pixels and tracking codes without needing to edit the code of a site.

Note: If you want to add Google Analytics to a Shopify store, do not do it through Google Tag Manager but follow SOP 067 – How to add Google Analytics to a Shopify Store instead. However, Google Tag Manager is still the most recommended way to deploy other scripts to your Shopify site.

Where this is done: In your Shopify admin panel and Google Tag Manager.

When this is done: Only once—the first time you install Google Tag Manager.

Who does this: The person responsible for website management or analytics.