DIGITAL SOP 064: How to manage user access for Google Analytics 360 Products (Google Analytics, Google Tag Manager and Google Optimize)

Last Updated / Reviewed: 02/01/2024

Execution Time: 5 min to grant/revoke access

Goal: To properly and securely assign and revoke employees, freelancers, and partners access to your Google Analytics, Tag Manager and Optimize accounts.

Ideal Outcome: You have full control over who has access to your Google Analytics 360 Product accounts, and have successfully assigned or revoked access to your staff.

Prerequisites or requirements:

You need a Google Account, and admin permissions on the service to which you want to share access.

Why this is important:  If your Google Analytics 360 product accounts aren’t properly accounted for and managed, you can easily lose track of who has access to critical information and tools for your or your clients’ business.

Where this is done: In Google Analytics 360 Home, Optimize, and Tag Manager.

When this is done: Every time you want to grant, request, or revoke access to your Google Analytics, Optimize, or Tag Manager accounts.

Who does this: The person responsible for managing access to your Google Analytics 360 accounts.