DIGITAL SOP 063: How to perfectly manage user access for Google Ads accounts

Last Updated / Reviewed: 01/09/2024

Execution Time: 5 minutes

Goal: To properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads accounts.

Ideal Outcome: You have full control over who has access to your Google Ads accounts, and have successfully assigned or revoked access to your employees or partners.

Prerequisites or requirements:

You need a Google Account;

Why this is important: If your Google Ads accounts aren’t properly accounted for and managed, you can easily lose track who has access to what.

Where this is done: In the Google Ads platform.

When this is done: Every time you want to grant, request, or revoke access to your Google Ads or Google Ads Manager accounts.

Who does this: The person responsible for managing access to Google Ads Accounts.